Commercials · Brand films · India
By Himanshu Narwaria · Co-founder at Xavik Labs
Cinematic commercials, brand films and campaign creative for brands, agencies and founders — produced with an AI pipeline, so locations, crowds, weather and action stop being budget lines.
Experience
5+ years hands-on creative practice
Brands
Creative work delivered for 100+ brands
Based
India · remote collaboration
Delivery
16:9 and 9:16 · masters, cut-downs, variations
Design, content & campaign creative — a selection
01 / Campaign
A counter-service payments brand in Andheri West: credit-card bill payments, recharges, money transfers, card-to-bank. Five vertical films, 35 to 71 seconds, in Hinglish — narrative, brand and walkthrough cuts, sharing one cast and one world.
02 / Selected scenes
Original scenes and one self-initiated spot, ten seconds each — crowds, action, interiors and product, made to find out what the pipeline holds before a client's brief depends on it.
S/01
The lead held in tight focus while a market crowd fills the street behind him at golden hour — dust in the air, and every background face holding together. On a real shoot this is a road closure, a crowd unit and a twenty-minute light window.
S/02
A self-initiated spot: a locked-off wide at a heritage location, then a macro on ice and carbonation — the two shots a drinks commercial lives or dies on. The brand appearing in frame is not a client.
S/03
Continuity across a dozen faces is the hard part here, not the punch.
S/04
A textbook suspended mid-air, a figure crossing the foreground, the lead held in the middle ground — three depths working in one frame.
S/05
Cultural detail is usually where generated footage falls apart. Here it is the point.
Five scenes · ten seconds each · with sound
Send a brief03 / AI Clips
Short self-initiated pieces made to find the edge of the pipeline — product concepts, wearables, medical visualisation and atmosphere. No client attached to any of them, which is exactly why they are kept separate.
Sixty-three clips · no client attached
See all clips04 / Capabilities
Everything below is drawn from work already produced. If something isn't listed, it's because there isn't a piece to show you yet.
01
Story-led films where the location, the crowd or the light is doing as much work as the script.
02
Product held, poured, opened or used, in a location and a light that feel real.
03
9:16 films for Reels, Shorts and Meta — built as a set that shares a cast and a world, not as one-off posts.
04
A face delivering a claim to camera, or a product flow running on screen inside the frame.
05
Markets, classrooms, shopfronts and heritage streets that read as specific places — with Hinglish and Devanagari titling where the market wants it.
06
Alternate openings, cut-downs and formats built off an approved film, rather than shot again.
05 / Approach
Most ideas don't die in the pitch. They die in the production meeting — when the location won't clear, the weather won't hold, the crowd won't fit the number. An AI-native pipeline moves those decisions back into the creative.
01
A working market at golden hour. A government school corridor. A heritage street with nobody in the frame. No permit, no unit, no road closure, no fixer.
↓ See S/0102
Golden hour that lasts as long as the edit needs it to — the same light on the last shot as the first, not a twenty-minute window you shoot against.
↓ See S/0503
Market crowds, full classrooms, background action — populated frames that are otherwise the largest single line on the sheet.
↓ See S/0304
A beverage spot at a heritage location — talent, product, light — exists as a film before anyone commits to producing it.
↓ See S/02None of this replaces a real shoot when a real shoot is the right answer. It replaces the version of your idea that got cut down to fit one.
06 / Process
Controlled production, not prompting until something sticks. Seven stages, each with something to approve before the next one starts.
01
Product, audience, market, where the film runs and what it has to achieve. What we're not making gets defined here too.
02
Two or three routes, each with a stated visual direction, reference frames and a reason it should exist.
03
Beats, timing, dialogue or voice-over, and a shot-by-shot breakdown — signed off before anything is generated.
04
Key frames and blocking as moving images. Angle, wardrobe, location and grade get locked while changes are still free.
05
Scene generation against the approved shot list, holding continuity across character, wardrobe, location and light.
06
Assembly, pacing, colour, music, sound design, captions and brand elements.
07
Masters in the formats your media plan needs, plus alternate openings and cut-downs for testing.
07 / The person behind it
“I don't use AI to skip the creative work. I use it so the idea doesn't get cut down to whatever the budget could shoot.”
I’m Himanshu Narwaria, co-founder of Xavik Labs. Alongside helping shape the studio’s operations and direction, I work hands-on across design, content, and AI film production.
Five years of hands-on creative practice — design, content and campaign work for over a hundred brands — came before any of this was generated. That order matters. The tools change every few months. Knowing what an ad has to do in its first two seconds doesn't.
Most of the work on this page uses my own face as the lead. That's deliberate. If the pipeline can hold one person consistent across a school corridor, a market crowd and a heritage street — wardrobe, light and angle changing every shot — it can hold your founder, your ambassador or your product.
Brief to delivery: concept, script, previs, production, edit, sound and masters. One point of accountability for the film, rather than a chain of handoffs.
08 / Start a project
Send the product, the market and roughly what you want it to feel like. You'll get an honest read on whether this is the right way to make it — and what it would take.
01 / What to send
Product or service, target market, where the film runs, and any dates you're working to.
02 / What comes back
A view on format and direction, indicative scope and a schedule. Pricing is quoted per project — length, complexity and number of variations decide it.
03 / How it works
Single films, campaign packages with multiple concepts, or an ongoing creative partnership.
