The Butternut Co.
Peanut butter listings — 100% peanuts, no refined sugar, 32g protein per serve, no added oil, nutrition facts, and TBC vs Others comparison.
About This Project
What did The Butternut Co. Amazon listing design include?
Full listing suite for The Butternut Co.'s 100% natural peanut butter — featuring 32g protein per serve callouts, no refined sugar and no added oil claims, nutrition fact panels, and a TBC vs Others comparison infographic built to convert health-conscious and fitness buyers on Amazon.
What was the conversion goal for The Butternut Co. listings?
Building instant trust with clean-label shoppers by visually communicating ingredient purity, protein density, and brand differentiation at a glance — reducing reliance on long text descriptions and making the product's natural credentials immediately legible on the listing page.
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