Himanshu Narwaria

Website — designed and built

NAFUMED2C perfume storefront

A storefront for an Indian perfume brand, where the design has to do the convincing because the customer cannot smell anything. Designed, built and deployed by me.

Design, front-end build, copy, SEO and deploymentCustom storefront · cart · WhatsApp order confirmation

Visit the live website See the screens
NAFUME homepage — a full-bleed fragrance photograph with the product name and a single call to action
Client
NAFUME
Sector
D2C e-commerce
My role
Design through deployment
Order flow
Cart, confirmed over WhatsApp
Status
Live

Perfume is the hardest thing to sell online, because the one thing that sells it cannot be transmitted. The store leans on photography, pace and restraint instead, and closes orders the way Indian D2C customers actually buy — confirmed on WhatsApp rather than through an anonymous checkout.

The storefront, as it ships

Screens from the live site. Nothing here is a mockup.

NAFUME homepage — full-width fragrance photography with minimal type over it
The homepage gives the photograph the whole frame and keeps type to a name and one action. Photography does the selling, so nothing competes with it.
NAFUME storefront on a phone — product image, price and an add-to-cart button within thumb reach
The phone layout puts price and the buy action within thumb reach.

The product grid

NAFUME product grid — five fragrances shown at equal size with names, ratings, prices and an add-to-cart control on each
Five signature fragrances at equal weight — no hero product, no ranking. Each card carries name, rating, price and one control, which is everything needed to choose without opening a detail page.

Look closer

Selling something online that people normally buy in person?

That gap is where most of the design work is. Tell me what you sell and how customers currently decide, and I will tell you what I would build.

Start a conversation Message on WhatsApp

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