The Work, Live
A premium D2C storefront for an Indian perfume brand — built to make a ₹799 bottle feel worth every rupee before it’s ever smelled.
Perfume is the hardest thing to sell online — you can't smell a website. NAFUME needed a store where the design does the convincing: photography-led, unhurried, premium. And it had to sell the way Indian D2C customers actually buy, with orders confirmed on WhatsApp rather than an anonymous checkout. I designed and built the whole storefront from scratch.
Premium-minimal identity: editorial spacing, wide-tracked type, and photography-first product presentation. Five signature fragrances, each with its own visual mood.
A custom-coded storefront — product pages, cart, collections, reviews, FAQs, and order tracking. No template, no page-builder plugins slowing it down.
Brand voice built on one idea: "Designing a fragrance is an act of architecture." Product notes, mood descriptions, and collection copy written to sell scent through words.
Clean crawlable URLs, unique metadata per product and collection, and content structured around how India searches for perfume — by mood, occasion, and note.
The store is thumb-first: sticky announcements, swipeable product imagery, and a cart flow that works one-handed on a phone.
Live on a custom domain with the WhatsApp order-confirmation flow in production and pan-India delivery messaging built into the buying journey.
The store is live and selling five signature fragrances pan-India, with delivery in 3–7 days.
Every order is confirmed on WhatsApp within minutes — high-trust checkout without payment-gateway drop-off.
The brand finally looks the way it wants to be priced: premium, deliberate, architectural.
Design, code, copy, SEO, and launch — handled end to end, so nothing gets lost between a designer, a developer, and an agency. Your project could be next.