Himanshu Narwaria

Social media design

Dravida Utkala BangaMulti-cuisine food hub, Manikonda

Instagram design for a Hyderabad restaurant serving two regional traditions at once — Odia and Bengali — where the creative has to say which is which.

Social media design and campaign artworkFeed posts, festival campaigns and stories · 38 pieces

See all 38 pieces What was delivered
Pakhala Dibasa festival post — an Odia thali shot from above inside a carved temple arch on a deep red ground
Client
Dravida Utkala Banga
Where
Manikonda, Hyderabad
Platform
Instagram
Formats
4:5 and 3:4 feed, festival campaigns
Pieces
38 in the collection

A restaurant named after three regions — Dravida, Utkala, Banga — has a harder job than most: a customer needs to know which tradition a dish belongs to before they can want it. That single problem shapes most of the decisions on this account.

The calendar is the content plan

Rather than generic offer posts, the feed runs on the festivals its customers already keep — which is also when people go looking for food from home.

Pakhala Dibasa post — thali photographed from directly overhead, framed by a carved arch, with the dates March 20 to 22 in a pill and the line Tradition served right

A carved arch, and a date you can act on

The Pakhala Dibasa piece is built for the Odia rice festival and carries the dates in a pill under the title, so the post doubles as a notice.

The frame is a carved temple arch in the Kalinga idiom, drawn in relief around a deep red ground. It gives the festival set a recognisable shape without needing the logo to grow.

The thali is shot from directly overhead and centred inside the arch, which is the only way to read twelve small bowls at feed size.

Naming the region, not just the dish

Lunch post showing a copper handi of Kolkata-style chicken biryani and an Odia veg thali, each labelled with a leader line, above a location line reading Dravida Utkala Banga, Manikonda
Two dishes, two leader lines: Kolkata Style Chicken Biryani and Odia Veg Thali. Labelling the tradition rather than only the dish is the whole point for a kitchen that runs both, and it lets one frame carry two menus. The headline sets the register — *Lunch is not a Meal, It’s a ritual* — and the address closes the frame.

Seasonal work built as a composite

Winter campaign — the real Dravida Utkala Banga shopfront composited into a snowbound mountain pass, with a penguin looking towards it and the line In Search Of Something Terrific
The winter piece lifts the restaurant’s real shopfront, signage and all, and sets it into a snowbound pass. It is a montage rather than a photograph of a place — the storefront is theirs, the mountain is not — and it works because the sign stays legible at the centre of the frame.Simulated application, not a photograph

What was delivered

Counted from the artwork in the collection, grouped by the frame each piece was built for.

A wider look at the set

Open any piece for the full-size artwork, or go through to the complete collection.

DUB Pakhala Dibasa festival postDUB winter campaign compositeDUB lunch post with labelled biryani and thaliDravida Utkala Banga Instagram design by Himanshu NarwariaDravida Utkala Banga Instagram design by Himanshu NarwariaDravida Utkala Banga Instagram design by Himanshu NarwariaDravida Utkala Banga Instagram design by Himanshu NarwariaDravida Utkala Banga Instagram design by Himanshu Narwaria

8 of 38 shown

View the complete Dravida Utkala Banga collection

Look closer

Serving a regional cuisine people have to be introduced to?

Food that needs explaining is a design problem before it is a marketing one. Tell me what is on the menu and who you are cooking it for.

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