Social media and admissions creative

Navodayan AcademyIIT-JEE and NEET coaching, Indore

Admissions creative for a coaching institute, aimed at parents — where the proof a family is looking for is a named student, an exam year and a result.

Social media design, admission campaigns and ad creativeFacebook and Instagram · 216 pieces

See all 216 pieces What was delivered

Scholarship post on black — a bilingual headline with yellow highlight bars, a scholarship offer, and three student result cards each showing a name, exam year and outcome

Client: Navodayan Academy
Where: Indore
Platforms: Facebook, Instagram
Scope: Posts, admission campaigns, ad creative
Pieces: 216 in the collection

The audience for a coaching account is mostly parents, reading quickly, in two languages. The system answers that with one palette, one highlight device, and results presented as named cards rather than a claim in a headline.

Two languages, one reading order

The headline runs in Devanagari and the offer in English, and a single device holds them together.

Scholarship post — Devanagari headline with two phrases highlighted in yellow, the scholarship terms in English below, three student cards with photographs and results, and two phone numbers in a yellow pill

Yellow marks what matters, in either script

Key phrases sit on solid yellow bars in both scripts, so the eye lands on the promise and the qualifying condition whichever language the reader starts in.

The result cards carry a name badge, the exam and year, and the outcome. Presenting the institute’s claims as attributed, individual cards is more checkable than a single aggregate number in a headline.

Two phone numbers close every admissions piece in the same yellow pill, because this creative exists to generate a call.