Himanshu Narwaria

Amazon listing design

Butternut Co.Peanut butter — Amazon listing design

Amazon listing design for a peanut butter brand. The artwork for this project is not published in this portfolio, so this page describes the scope and points to listing work that can be inspected.

Amazon listing designFull listing suite · health and beauty category

Client
Butternut Co.
Category
Health and beauty
Platform
Amazon
Scope
Full listing suite

The listing covered the claims the brand leads with — 100% peanuts, no refined sugar, 32g protein per serve, no added oil — along with nutrition facts and a comparison panel against other brands. That scope is recorded on the listing collection page.

The artwork is not published here

This page shows no Butternut panels because none are in this portfolio. Rather than fill the gap with a mockup, here is a panel from a listing that is published, to show the format.

A published Amazon listing panel from the UMAI project, shown as an example of the format
From the UMAI listing, not Butternut. If you want to judge listing work, the UMAI and MUSH case studies are the ones with artwork you can actually inspect.

Listing work you can inspect

Selling on Amazon and losing the click to better-looking listings?

Listing design is mostly about sequencing the reasons to buy. Tell me what you sell and I will tell you what I would change first.